Marketing is a roller coaster ride. Isn’t it? As a new marketer, you may be overwhelmed by the number of techniques people claim to be the best. You never know which marketing techniques will work with your audience. Therefore, you try a dozen and hope a few will stick with your customers. However, one thing to remember here is not to use the wrong marketing technique. That should be your goal! In addition, to avoid any old marketing technique that doesn’t work anymore. For instance, keyword stuffing is one content marketing strategy that doesn’t work anymore. Using it will only make the content look weak.
As a marketer, you know it’s easy to make a bad impression on people. Thus, never use the following marketing techniques.
Marketing to people as a mass
As a marketer, you cannot market to your audience without individual personalization. You cannot treat the whole market as one and hope to reach a larger audience. If you want repeat customers, give them a personalized shopping experience. You can do this by understanding what problems they are facing and catering to them. For this, you have to collect consumer data and use it to target specific demographics using ads, social media, and more. Personalizing an email with their name while using mass content will not help your business succeed.
Using brochures and pamphlets
Do you read the mail that comes your way? Do you go through the brochure that a business drops off at your company’s office? You either throw them away or use them for writing a note. The chances of you reading it are slim. Thus, experts suggest that you stop using brochures and other marketing techniques that use paper, like the traditional business card. Not only is it becoming obsolete and has limited reach. Paper marketing is also expensive and time-consuming. Thus, it’s better to start using digital marketing techniques, which are cost-effective.
Still using a traditional business card.
Continuing from above, using traditional business cards implies that you are only using old technologies. A business card is still an essential tool for marketing as it allows you to connect with more clients and customers and get new opportunities. However, if you still use the traditional business card, you miss multiple opportunities as you cannot network or connect with global customers. After the pandemic, people are wary of using paper business cards. That’s why it is better to use a paperless business card. Digital business cards are convenient to use as you can even network virtually. Moreover, you can add more details and a clickable link with an online business card.
Using bad video production for marketing
Video marketing is still quite relevant. However, if you are using video marketing, which doesn’t provide any value to your audience, it is never a good idea. For example, if your video has a lot of technical words, uses stock content, and uses outdated music, it will not work. Instead, you should try to make videos that provide real value to the viewers when they see them. If not, the customers will undoubtedly go with your competitors.
Stop overstuffing content with keywords.
Another marketing technique that is obsolete and can land you in a mess is overusing keywords. When SEO became relevant, marketers used to overstuff their content with a specific keyword. At that time, it helped with improving search engine ranking. However, this is old news. In current times, you still need to use keywords in your content. But you don’t have to overstuff the same. If you overuse the keywords, it will not help you get visibility for your page. Rather, it will make your content look spammy. Instead of using keywords in every sentence, let the content flow and add keywords naturally. Focus on writing content that is reader-friendly and use keywords only when necessary. This will help you get better results.
Marketing in current times is challenging. Thus, you cannot risk it by using old marketing tactics. Instead, understand the current trends and create a strategy according to that. Also, ensure you don’t repeat the mistakes, as your audience will never forget them. For instance, the Maggie scandal about the instant noodles having more lead than recommended. Even though Maggie came out of this scandal, people haven’t forgotten it yet.