How Can You Create an E-commerce Navigation Structure that Converts?

With 26 million e-commerce websites globally, making your online store rank high across the SERPs may seem tricky. But there’s one powerful ranking factor that can help you get there. It’s user experience. 88% of online shoppers say that they won’t return to a website after a bad user experience. A great user experience ensures that visitors can find everything they are looking for at the optimum speed. Without functional navigation in place, your customers may not find the information they need and may choose to abandon your site out of frustration. 

Now, the bigger question is how can you create a navigation structure that drives conversation rates. While a reputed ecommerce website development company can help you create a seamless website experience, it is crucial to know all the aspects of a good e-commerce website to make an informed decision. Here is a guide to provide you with much-needed clarity about the same.  

Which are the Key Elements of E-commerce Navigation?

In the e-commerce world, a navigation structure requires more than systematic labelling. You need to optimize it constantly and make it mobile-friendly. Here are some key elements you need to consider to improve your sales cycle. 

The Homepage Navigation Menu

It is one of the most strategic parts of your homepage, allowing visitors to access the most relevant pages. While most companies think one-size-fits-all homepage navigation will be ideal for their business, it is not always the case. For instance, content-rich sites use a drop-down homepage navigation bar, as it showcases critical information in an easy-to-read way. So it is best to consult a professional website designing company in India to choose the ideal homepage navigation menu for your business. 

Footer Navigation

Footer is a great way to insert additional links for your user. For instance, when a site visitor does not find useful information in the header section, they can scroll down to the footer to access the sitemap or connect with customer support. 

The Search Functionality

The e-commerce site search functionality is a great way to optimize navigation for your site. From searching the exact product type to doing non-product search queries, providing a robust search bar can help you increase your conversion rates. 

Best Industry Practices to Create a High-Converting Navigation!

After focusing on the key elements of a navigation bar, it is also critical to learn the best industry practices for a delightful user experience. Here are some best practices you can apply to your site by working with a ecommerce website development company!

Add Breadcrumbs 

Breadcrumbs are secondary navigation bars that hierarchically show information. It is relevant for large websites, enabling users to navigate between and within categories. It is a thumb rule for companies to add breadcrumbs with a site map for enhanced functionality. 

Making Navigation Optimal for Every Device

A recent study revealed that 63% of Google’s organic traffic from the US comes from mobile devices. This is why you need to create an optimal navigation bar for every device. You can prioritize which links to add and how you will structure them smartly. 

Create Well-placed ‘Call-to-action’ Buttons

Your ultimate goal is to optimize your sales funnel and improve user experience. So placing well-designed and clickable call-to-action buttons on your homepage and product page can drastically affect your conversion rates.

Start Designing a User-friendly Website Today!

The e-commerce world is rapidly evolving due to increased customer expectations. While website designing company in india can help you create an eye-popping website, you also need to focus on the details to maximize your ROI. That’ll help you retain your existing customers and encourage them to take desired actions without hassles. 

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