Digital Marketing & SEO

Tips for Designing an E-Commerce Website

You’ve decided to open your business’ virtual doors by creating an e-commerce website. However, if this is your first time designing a website, you may not know where to start. We have compiled our top tips for designing an e-commerce website in 2022. We have been a leading expert in B2B marketing and information services for over a century. We’ve also been providing web design services for businesses for over 20 years. As a website design agency, we know what tips work best for designing an e-commerce website.

Here are our 6 tips for designing an e-commerce website. 

Branding

Before you start e-commerce web designing, you should ensure your branding for your company and for your e-commerce website are the same. Your logo should be prevalent on your website to tell customers they are in the right place. Your website layout should echo your physical business, as well. The colors you choose should be consistent with your existing brand. Content posted on your e-commerce website should also match content posted on your business’s social media pages

As a website design agency, we recommend creating consistent, recognizable branding as a great first step in designing an e-commerce website.

Simple Web Design

According to Forbes, almost 60% of people prefer to interact with visually appealing websites. When you are designing your e-commerce website, you are creating a virtual storefront. You will attract more customers by using a simple, modern design. Simple designs use 2-3 colors, shorter sentences, white space, and striking graphics to make websites more user-friendly. Too many colors are distracting and may even hurt your visitor’s eyes. Using white space can help balance your website by giving elements more breathing room, as it can help break up colors and separate sentences. If you aren’t sure what colors to use, consider reaching out to a website design agency for help.

High-Quality Images

Since you are creating an e-commerce website, you need to use high-quality images on your website. Product images are the first thing your virtual customers will see, and the images should encourage customers to buy your product. Poor quality images give customers a negative first impression of a business. If your images are blurry, grainy, poorly lit, or too small, your customers will be less likely to buy your products. If you want to sell your products, make sure you have professional, high-quality pictures on your e-commerce website. You can take the pictures yourself, or you can hire a professional photographer or website designing company to do it for you. 

Easy Navigation

When you design a user-friendly website, you need to consider where you will put your navigation bar. Customers expect to see the navigation bar in the header or as a sidebar on the left-hand or right-hand side of the screen. Use sharp color contrast to ensure customers can clearly see the navigation titles they need to click on. Navigation titles should clearly convey what content can be found on that webpage. You should also include a search bar in your navigation bar so customers can easily search for relevant keywords on your website. This can help users easily navigate to a specific page without scrolling through your entire website.

Accessibility and Response Time

Your e-commerce website should be easy to access from any device and have a quick response time. Over 54% of e-commerce transactions are completed on mobile devices. If you make your website accessible from any device, you will see an increase in sales. This is especially true if your website has a fast response time. Longer response times turn customers away, especially if a website takes longer than 10 seconds to load.

One simple way to improve your response time is by ensuring your images are not too large. Images and text should be compressed to encourage faster response time. This can save you more than 250KB of data, which will drastically reduce response time. 

Search Engine Optimization

One of the most important aspects of e-commerce web design is search engine optimization. All of the tips above will help improve your SEO, but you should also include content that contains keywords. Keywords are the words internet users type into a search engine that return webpage results. The keywords you use on your website should be relevant to your business, your location, and your products. 

A Website Design Agency

If you want to hire an expert e-commerce web design agency, contact us today for more information about our web design services!

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