Digital Marketing & SEO

Get Ahead of the Curve with Digital Marketing

In today’s competitive business environment, digital marketing and advertising are an essential component of many companies’ strategies. Not only does digital marketing help you reach new customers in an economical way, but it also offers you the opportunity to engage your existing customers in ways that increase your customer lifetime value (CLV). A great place to start planning your company’s digital marketing strategy is with these four tips on how to get ahead of the curve with digital marketing.

Paid Ads

It’s safe to say that online marketing is as much about what you know as it is about knowing who to know. Paid advertising offers one way to get in front of people and put your product in their hands. But it’s important to know how to use a variety of paid marketing channels effectively, including Google AdWords, Facebook Ads, LinkedIn Ads, and more. Remember—knowing digital marketing doesn’t have to be expensive; start small!

Optimization

Your audience is likely already online, which means a digital marketing strategy will be important for getting your brand in front of them. Paid advertising, like Facebook and Google AdWords ads, can deliver great results by targeting people who have a real interest in your business. Social media is another important tool—you can use it to directly connect with customers and boost awareness. Make sure to engage people on social media regularly; responding to every customer comment and question quickly shows that you care about their concerns.

Cost per Click

The cost per click is how much you pay every time someone clicks on your ad. The more expensive it is, the more likely it will appear at the top of Google searches and ads. For example, if your advertising campaign charges $2 for each click, then your ad will appear higher in Google results than a competitor’s that charges $1 per click. The higher an ad appears in search results—the most expensive part of any marketing campaign. The more money you can expect to make from each customer.

Quality Score and Conversions

Optimizing your site for quality score will improve your overall traffic. If you’re not paying attention to conversions, you might be paying a lot for traffic that doesn’t convert. Consider how effective your digital campaigns are and determine what should be adjusted in order to improve your bottom line. For example, if you’re targeting mobile users. But finding that most of them are using tablets, it might be time to shift some ad spend toward tablet devices.

Learn From The Best, Strategize With The Rest

The digital world is changing rapidly and leaving businesses to either play catch-up or get left behind. If you want to be seen by your target audience, invest in a digital marketing plan today. Here are some tips on how to leverage new media for business success.

Experiment, Experiment, Experiment!

You can’t know everything about your business, and that’s okay. We learn through experience, but not all of us have had years to hone our craft. Experimentation is a great way to get ahead in your business without having to wait for life experience. Try out different forms of digital marketing, listen to experts and other leaders in your industry, and learn from them!

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