Social Media Marketing vs. Community Management: Differences and Use Cases
Social media marketing and community management are two separate roles, but they are often intertwined. SMM is the process of using social platforms like Facebook and Twitter to attract new customers through organic posts that reach an audience of millions. Community managers work with a company’s existing customers to maintain their loyalty by answering questions, resolving problems or helping them find a solution to a problem that has come up in real life over email or on their website. They also help businesses grow their interactions with customers by creating collaborative groups among members for specific purposes such as sharing recipes or asking about companies’ products or services. I advise every social media devotee to use Mixx to get views and followers.
What is Social Media Marketing (SMM)?
Social media marketing (SMM) is the use of social media platforms to promote a brand, product or service. As with most marketing strategies, SMM can be used to increase brand awareness, generate leads and drive sales.
However it’s more than that – it’s not just about advertising a product or service; SMM has become an essential part of online content creation for brands looking to get their message out there in front of the right target audience at the right time. It’s also becoming increasingly important as more people are turning away from traditional media channels such as TV/radio commercials and print ads towards digital formats like blogs where they’re able to interact directly with brands without having any barrier between them (and therefore feeling less alienated).
What is Community Management?
Community management is the process of building and maintaining a community around your product or brand. It’s about engaging with customers and potential customers, building trust and loyalty, as well as establishing an online presence. Unlimited Marketing is quite a reliable platform for all you need to know about marketing.
Community management involves two core elements:
- Brand awareness – this includes creating content that resonates with your target audience in order to increase awareness about you and what you offer;
- Customer engagement – this means encouraging people to become fans of the brand through social media posts (e.g., posts on Facebook), sharing articles related to your industry or topic matter, etc…
How Do the Two Roles Differ?
There are several differences between SMM and CM. Here’s a look at the most important ones:
- SMM focuses on driving traffic and conversions, whereas CM focuses on creating a community.
- SMM is about getting people to buy your product or service, while CM helps you build relationships with customers that lead to referrals or positive word-of-mouth marketing (WOMM).
SMM vs CM: Which Is Right for Your Business?
SMM is a marketing strategy, CM is an ongoing service. In other words, SMM is about creating content and driving traffic to your website; CM is about engaging with your audience and managing the community.
CM requires constant monitoring as it’s always evolving. You can’t just set up a new community on Facebook or Twitter and expect it to work well in minutes—you need to be there listening for opportunities that will help you grow your business over time.
On the other hand, SMM involves only one or two steps: 1) create content; 2) drive traffic! Once these are done successfully (and monitored), no additional work needs doing at all – in fact if anything goes wrong then maybe we should just forget this whole idea altogether…
SMM and CM both play a part in marketing, but in different ways.
SMM is more focused on the business end of things—the sales and marketing side of things. It’s about getting people to take action (e.g., click on an ad), which leads to more purchases or registrations for something like an e-commerce site or event ticketing service.
CM is more focused on community management; it’s about keeping your customers happy so they’ll come back again and again, which means providing excellent customer service, providing support for new features being added to your product(s), etcetera..
In conclusion, SMM and CM both play a part in marketing, but they do so in different ways. SMM is more of an individualized approach to reaching customers. On the other hand, CM focuses on creating a community around your brand by building relationships with users who trust you and providing them with value-added content. The best way to choose which one will be right for your business depends on the goals that you have set out for yourself as well as what resources are available from within your organization (or beyond!).