Logo and Packaging: The story of the brand triggers emotions and incorporates information about the business. We went beyond the old-fashioned marketing strategies. Today, customers are interested in knowing why the product is top-notch, what it’s made of, and who the brains behind it are.
Make Your Brand Story Easy to Understand
Brand stories don’t have to be complicated. Try to make them simple and relevant. People are attracted to stories that capture their interest. It doesn’t matter if you are an entrepreneur for the first time, in the beginning, during the phases of your business or if you are planning a future rebrand. This is how you can get the most out of the power of storytelling for your brand using design.
The story’s impact connects the concept and the picture in a fantastic way.
Remember that stories from oral traditions and legends have stood the test of time, as communities have enjoyed sharing their stories. When you tell a compelling story, your customers go from admirers to regular consumers highly value by your company and trust your company. In addition, storytelling can help reduce marketing costs by increasing the power of word of mouth.
People can remember good stories and great drawings. Branding is best when a brand name, logo, and images provoke a mixture of physical and emotional reactions that make people feel what the business should make people think. For example, when you look at the Starbucks Mermaid logo, you will immediately feel an immediate desire for their coffee and a solid emotional attachment to their goal of offering premium coffee to everyone.
Story Through the Design of Logo and Packaging
The brand’s story for your business should be fun and light, not too overwhelming.
For example, Apple has defined the story of its core brand as easy to use, attractive, and straightforward design. They communicate this story through the design of their brand, through a simple logo and packaging, which attracts customers.
What do you know about what you mean? Think of why you want to start your business right from the start. Incorporate that passion into your business story.
Start writing a formal presentation of the things you value most and include it in your vision statement. Your mission statement should include the following:
- Product or service
- Target audience
Target Audience and Brand Identity
Your organization’s mission statement does not have to cover all points. However, these categories will be a starting point for the formation of your narrative. If there is anything distinctive about your area, please clarify. If you’re targeting a specific audience, identify them. Include only information that can help spread awareness about the company and trigger emotional responses.
Maybe you need to promote specific values. Highlight them and incorporate them into your narrative. Keep in mind that not every brand story attracts everyone. Be true to your target audience and brand identity.
Nike decided to take a stand on a controversial issue and made it part of their brand identity. They decided to take the risk knowing that not everyone would be a fan of the same ideology. The result was a brand new narrative for the brand, which focuses on people who are just as excited.
You can also check out Mad pepper’s Given hand wash style. This brand uses hand washing, a vital tool for sanitary use, to help people around the globe have access to clean water, sanitation, hygiene, and sanitation.
The package’s basic (and simple) design combines the product name, natural ingredients, and slogan. Together, these models tell a story about the power of nature to help communities in need.
Determine How Target Audience Interacts with your Brand
Start creating an outline of the project with the assets you think will best help you tell your brand’s story. Don’t get stuck in a linear process. Write down all the needed assets: “I’m looking to grow my business using a website.”
Once you’ve identifie what assets you’ll need to get start, you need to decide how you want your story to be told through inspirational images, keywords, or symbols, as well as colors that convey the essence of your business. to send a message. This will facilitate communication between you and the designer in creating your brand.
You will then be able to work with a designer to convey your brand’s story through design. People are looking for consistency. Consistent and powerful visual elements lead people to believe that the brand has completed its research and presented itself in a particular image and standard per its narrative.
Create your Story
You are aware of the story of your business. You’ve assessed the importance of your principles and identified what might affect your brand the most.
The story of the brand is not complete without a proper design. Let your design ensure that future generations remember your brand. Read this article for more branding tips.